We start with ingredients so pure you could eat them — like our grass-fed tallow and nutrient-rich botanicals. (We don’t recommend it, but you get the point.)
2. Biocompatible, Skin-Safe Actives
Every non-edible ingredient, such as our non-nano zinc oxide, must be clinically proven safe and biocompatible — working with your skin’s natural biology, never against it.
3. Mindful Formulation — Always Without
We refuse to use industrial chemicals, endocrine disruptors, or harsh preservatives. Our formulas are free from oxybenzone, octinoxate, parabens, synthetic fragrance, and highly refined seed oils.
4. Radical Transparency
Every label lists recognizable ingredients — no vague “fragrance,” no hidden “preservatives,” no filler compounds.