Hi, we’re Max & Tricia!
Our Personal Transformation
Our journey started with a radical shift in how we lived. Together, we switched to an animal-based lifestyle, and the results were life-changing—between the two of us, we lost 80 lbs. But it was more than just weight; it was a total awakening to how the modern world was affecting our health.
As we cleaned up what we put into our bodies, we started looking at what we were putting on them. We realized that the products in our bathroom vanity were actually filled with the things we cut out in our food: highly processed seed oils and toxic chemicals.
The Kilimanjaro Revelation
This became even clearer when Max traveled to climb Mount Kilimanjaro. For seven grueling days, he faced the harshest sun on earth and realized there wasn't a single sunscreen he could trust.
He was stuck between choosing a chemical burn from "traditional" sunscreen or a sunburn from the sun. When he came home, we sat down in our apartment and decided we were done compromising. If we wanted a non-toxic solution for ourselves and our community, we had to create it ourselves.
The Tallow Revolution
We spent months researching, testing, and obsessing over ingredients. We turned to tallow, an ancestral, nutrient-dense fat that was the gold standard for skincare long before industrial seed oils took over. Because its molecular structure matches our own skin, it doesn’t just sit on the surface - it actually nourishes.
By pairing grass-fed tallow with non-nano zinc oxide, we created the "holy grail", a sunscreen that protects like a shield but feels like a luxury moisturizer.
200,000 Strong
What started as us hand-packing orders in our small apartment has grown into a community of over 200,000 people. We’ve gone from a personal mission to being voted a Yuka Top 10 Sunscreen of 2025.
We’re a couple dedicated to living a non-toxic life and helping you do the same.
